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Facebook Sacrifices BK’s Whopper

the latest facebook app from burger king where you can sacrifice a friend to earn a free whopper coupon was an instant success. however, only after a week the tables have been turned and the facebook management have decided to disable a feature of this app.

“After extensive discussions with the developer, we’ve made some changes to the application’s behavior to assure that users’ expectations of privacy are maintained. The application remains active on Facebook,” a Facebook spokesperson told Inside Facebook. “We encourage creativity from developers and brands using Facebook Platform, but we also must ensure that applications follow users’ expectations of privacy. This application facilitated activity that ran counter to user privacy by notifying people when a user removes a friend. We have reached out to the developer with suggested solutions. In the meantime, we are taking the necessary steps to assure the trust users have established on Facebook is maintained.”

read more [here].

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