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Yahoo Re-emerges Greets Everyone with "It’s You!"

Yahoo is set to revive it’s claim to the internet world via it’s “It’s You!” tagline.

founded by Stanford Ph.D. students David Filo and Jerry Yang, rose to prominence in the 90s and became the major internet brand for search, content verticals and other web services.

the massive global marketing campaign is said to amount around $100mil, let’s see if this strategy would pay off.


read more [blogs.wsj.com]

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